Our Story
Kijivu is building
the nutrition company
for underserved
populations.
Kijivu builds thoughtful nutrition products around needs that mainstream wellness has too often overlooked—starting with healthy hair from within.
Where we come from shapes what we build. Who we build for is everyone.
Kijivu LLC · Est. 2025
The Founder
Xaviera McCleskey
Founder & CEO, Kijivu LLC
I started by reselling a hair supplement in Kenya. It moved fast against a modest ad spend, proof the demand was real. I looked for a US brand willing to build for that market first and couldn't find one, so I built TAJI myself. Before Kijivu, I spent years inside global health supply chains, including a $25 million malaria commodities program serving 60+ clinics in Sierra Leone. Kijivu is the same work. Moving a product that matters to the person who needs it, just with a company built around it this time.
Why Kijivu
One question
nobody had
a good answer
to.
Kijivu started with a question I couldn't answer. Why did so many hair supplements rely on the same one-note approach? Nutritional status, chronic stress, and hormonal change can all influence shedding and healthy hair growth, yet few formulas were thoughtfully designed around more than one of them.*
300 inquiries and a 200-person waitlist came in before TAJI launched in Kenya, with no paid marketing behind it.
That response came before Kenya even had a signed distributor. It has one now, along with an active PPB registration process. Kijivu is building a nutrition platform for the US and East Africa, starting with TAJI.
*These statements have not been evaluated by the Food and Drug Administration. TAJI is not intended to diagnose, treat, cure, or prevent any disease.
What We Build
Shaped by one
place. Relevant
to many more.
Who Kijivu is For
People who want nutritional support designed with their real lives, bodies, and contexts in mind.
How we formulate
Clinically studied ingredients, manufactured in a US facility that follows current Good Manufacturing Practices, and formulated around clearly defined nutritional needs.
Where we're going
TAJI is the first product. Kijivu's broader vision is a portfolio of thoughtful nutrition products designed around women's changing needs and expanded access across underserved markets.
Our Advisors
Founder-led.
Strengthened by experience.
Kijivu is founder-led, but it is not built in isolation. Our advisors bring experience across strategic finance, inclusive growth, and global operations—helping us make better decisions as we scale.
A strategic finance leader with experience advising executive, product, and engineering teams at Fortune 500 companies. Her background spans FP&A, product finance, strategic investments, and long-term planning. Hadia brings a data-driven, entrepreneurial perspective to evaluating opportunities and building sustainable growth at Kijivu.
Seven years of international development experience across the UN system, focused on inclusive finance and public-private collaboration in Africa. Advises Kijivu on funding strategy and non-dilutive capital.
Previously at Stord, where her work on pricing and operations delivered millions in added revenue. Earlier, she audited global health supply chains across more than 90 countries for the United Nations. Advises Kijivu on financial controls and operational discipline.
Advisors provide strategic guidance in their respective areas of expertise. Their inclusion does not constitute a medical or product endorsement.
The Foundation
My faith in Jesus is my operating principle.
"And whatever you do, do it heartily, as to the Lord and not to men." Colossians 3:23
Xaviera McCleskey
Founder & CEO, Kijivu LLC
Thank you for being here at the start of this.
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